Electronic magazine covers?

To celebrate Esquire's 75th year, their September cover will be electronic. Using something like a battery pack, the cover will flash "the 21st Century Begins Now" across its usually glossy front.

Esquire is only releasing 100,000 copies, so getting your hands on one may be difficult. But, if you do, let me know. If nothing else, I'm incredibly curious.

So what does everyone think of the electronic cover? With technology constantly changing, often before we have time to adjust to the last changes, is it only a matter of time before we're subscribing to fully-animated magazines? I, for one, hope not; I love actually having a magazine or newspaper to hold.